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Henkel Rolls Out Persil in Canada

Five formulas include new country-specific cold water formula.

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By: Christine Esposito

Editor-in-Chief

Henkel Canada is rolling out its global flagship premium detergent brand Persil. The firm will unveild five formulas to Canada under the Persil ProClean banner, led by the 2in1 formula. As part of the launch, Persil also created a new energy-efficient cold-water formula developed specifically for Canadian consumers.   “We are proud that Canadians will finally have access to the high quality and performance of Persil detergent – a trusted favorite of European consumers for many years,” says Pet...

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